Six bottles of cold brew tea with various colored labels, arranged in a row on a white surface against a white background.
The exterior of an IKEA store with a white facade decorated with colorful window frames in red, blue, green, yellow, purple, and orange. The store has large windows that display the interior, and the street in front features a crosswalk and parking space markings.

Transforming Brand Strategy and Design into Market Impact.

A surreal collage depicts a woman standing on a snowy hill holding a briefcase with Paris's Eiffel Tower and an airplane in the sky. A woman with a bandage on her head lies on the snow, a girl in a boat with an IV drip, and a woman in a dress surrounded by flowers appear in different scenes. The collage includes doodles of flowers, mountains, and a handwritten quote about resilience.
Four colorful books titled "HKDA Brand Design Awards 2023," with each book in orange, black, green, and pink covers, arranged side by side on a white surface.
Three black and white paper shopping bags with floral and fruit designs, placed on a light-colored surface against a white background.

Brand Strategy, Creative Direction & Marketing.

15 年品牌顧問與企業端經驗，專注於品牌策略、消費者洞察、設計與行銷整合。

專業涵蓋品牌定位、視覺識別、商品開發、零售體驗及數位溝通，將策略構想轉化為有意義的品牌體驗與市場價值。

SERVICES
SERVICES

Selected work

A person is wearing virtual reality goggles inside a sleek, futuristic room with a large window showing planets in space. The room is modern and illuminated with soft lighting, and the logo for Viverse is visible on the wall.

VIVERSE Brand Identity for HTC

Stylized alphabet and numbers with a stencil-like font in black and gray on a light background.

Award-Winning Custom Typeface Design

Various loaves of bread displayed on shelves inside a bakery, with a cart or box labeled 'La Petite Colline' in the foreground.

La Petite Colline Canada Brand Identity

A modern living room with a yellow sofa, a yellow armchair, a striped rug, a coffee table with water bottles, a flat-screen TV, and various colorful lighting fixtures and decorative accents.

IKEA HOUSE Taiwan Project Planning & Design

Various herbal tea boxes and green leaves on a beige surface, with soft shadow lines.

Windmill Wellness Rebranding

A person wearing a white medical coat with a purple and white hospital logo and a name tag that reads 'Harvey Lin'. The coat has a purple logo on the left arm. The person is also wearing a dark turtleneck sweater underneath the coat.

LE Biomedical Brand Identity

A collage of abstract floral artworks with titles and an album cover: top left is blue and white floral print titled 'Les fleurs au cinema' by Ann Bul; top middle is colorful floral painting titled 'Les fleuristes'; bottom left is pink and red floral pattern titled 'Amour et Sexe'; bottom middle is vibrant painting titled 'Modernité'; right side is a black and white album cover titled 'The War of the Kop' by VS. Bang Si Hyuk.

Exploring narrative art through graphic design at St-Luc BXL

Coffee shop interior with coffee machines, cups, and kitchenware, and a sign that reads 'Café Bon Bon' and a logo with the letter 'B'.

CAFÉ BON BON Brand Identity Design

Design Works Have Appeared In

A collection of various logos and brand names in black and white, including Starbucks, IKEA, and others in different languages and styles.