CAFÉ BON BON Brand Identity
Café Bon Bon is an Asian fusion café-restaurant located in Richmond Hill, Canada, founded by a Taiwanese-Canadian team with professional experience in food, tea, and coffee. Combining Taiwanese tea, specialty coffee, baked goods, and contemporary Asian fusion cuisine, the brand set out to create a neighbourhood destination that brings together quality dining and an approachable social atmosphere within Canada’s multicultural food scene.
Moving beyond the familiar associations of Asian dining with bubble tea shops or traditional Chinese restaurants, Café Bon Bon places Taiwanese teas—including Oriental Beauty and oolong—alongside coffee, soufflé pancakes, and contemporary Asian dishes. Through a refined yet relaxed dining experience, the brand introduces Taiwanese food and tea culture naturally into the everyday lives of Canadian customers.
Strategy
Positioned as a contemporary Asian café-restaurant, the brand uses a Western name, a minimal visual language, and a modern dining experience to reinterpret Taiwanese tea culture and Asian fusion cuisine. The identity needed to communicate Taiwanese cultural influences and culinary creativity while retaining the warmth, accessibility, and lifestyle appeal of a contemporary Western café.
Rather than relying on literal cultural symbols, Eastern influences are expressed through materials, colour, and subtle visual details. Gold, traditionally associated with prosperity, blessing, and abundance in Chinese culture, is applied in a restrained way across the identity and packaging. This preserves its cultural meaning while bringing a more refined quality to the overall brand and dining experience.
The resulting identity allows Café Bon Bon to move beyond a single cuisine or cultural audience, creating an open and accessible brand that can connect with customers across Canada’s multicultural community.
Concept
In French, bonbon means candy or confectionery. Formed from the repeated word bon, meaning “good,” the name naturally evokes pleasure, sweetness, and sharing. The logo is built around the two letterforms “B” from the brand name. Their overlapping structure creates a simple yet rhythmic mark, reflecting the meeting of different culinary cultures, flavours, and everyday experiences.
The broader visual identity follows a modern and minimal design language, balancing refinement with approachability. Extended across menus, food packaging, takeaway items, and spatial touchpoints, the system creates a consistent brand experience—transforming Café Bon Bon from an Asian fusion restaurant into a contemporary neighbourhood destination with a distinctive cultural and lifestyle identity.
Art Direction & Design: Ang Bai
Client: Café Bon Bon
Design Agency: EQUALZ DESIGN
Photography: Café Bon Bon, EQUALZ DESIGN
Café Bon Bon 是一間位於加拿大 Richmond Hill 的亞洲融合咖啡餐廳，由具有餐飲、茶與咖啡專業背景的台加團隊共同創立。品牌結合台灣茶、精品咖啡、烘焙甜點與亞洲融合料理，希望在多元文化的加拿大餐飲市場中，建立一處兼具餐食品質與日常社交氛圍的社區型餐廳。
不同於以珍珠奶茶或傳統中式餐館為主要印象的亞洲餐飲品牌，Café Bon Bon 將東方美人茶、烏龍茶等台灣茶品，與咖啡、舒芙蕾鬆餅及當代亞洲料理並置，透過更精緻而輕鬆的餐飲形式，讓台灣飲食文化自然進入加拿大消費者的日常生活。
設計策略
品牌以「當代亞洲咖啡餐廳」作為整體定位，透過西式命名、簡潔的視覺語言與現代餐飲體驗，重新詮釋台灣茶文化與亞洲融合料理。同時傳達台灣文化內容、亞洲融合料理的創意，以及西方當代咖啡館的生活感與親近性。
策略上從材料、色彩與細節中保留東方文化線索。金色取自華人文化中關於富足、祝福與繁盛的象徵，經過簡化後運用於品牌識別及包裝，使文化意涵以更內斂的方式融入當代設計，也提升整體餐飲與產品體驗的質感。
這套設計讓 Café Bon Bon 不被侷限於特定族群或單一料理類型，而能以開放、容易理解的品牌形象，與加拿大多元文化背景下的顧客建立連結。
設計概念
「Bon Bon」在法文中意指糖果或甜食，由兩個 Bon 組成，也自然帶有美好、愉悅與分享的聯想。標誌以品牌名稱中的兩個字母「B」為核心，透過字形交疊形成簡潔而具有節奏感的識別符號，呼應品牌將不同飲食文化、風味與生活經驗交會融合的特質。
整體視覺採用現代簡約的設計語言，在精緻與親近之間取得平衡。識別系統進一步延伸至菜單、餐飲包裝、外帶用品與空間接觸點，建立一致的品牌體驗，讓 Café Bon Bon 從一間亞洲融合餐廳，轉化為具有文化個性與生活風格的當代社區餐飲品牌。
