A brand designer focused on shaping clear and strategic brand experiences.

Six bottles of cold brew tea with various colored labels, arranged in a row on a white surface against a white background.
A colorful crayon drawing of a woman holding a bouquet of yellow and purple flowers, wearing a blue checkered dress.
The exterior of an IKEA store with a white facade decorated with colorful window frames in red, blue, green, yellow, purple, and orange. The store has large windows that display the interior, and the street in front features a crosswalk and parking space markings.
A surreal collage depicts a woman standing on a snowy hill holding a briefcase with Paris's Eiffel Tower and an airplane in the sky. A woman with a bandage on her head lies on the snow, a girl in a boat with an IV drip, and a woman in a dress surrounded by flowers appear in different scenes. The collage includes doodles of flowers, mountains, and a handwritten quote about resilience.
A computer monitor displaying the website of VIVERSE, with a cosmic background featuring stars and a glowing crescent shape, and menu options like Explore, Market, Event, Avatar, Apps, and a globe icon.

Selected work

La Petite Colline Canada Brand Identity

Stylized alphabet and numbers with a stencil-like font in black and gray on a light background.

HKDA Typeface Design

VR-Based Metaverse Platform Rebrand

Exterior of a white building with colorful window frames in blue, red, yellow, purple, green, orange, and teal, housing an IKEA store. The store's sign is visible near the entrance, and the interior lights can be seen through large windows. The building is on a street with a crosswalk and parking space.

IKEA HOUSE Taiwan Project Planning & Design

Windmill Wellness Rebranding

Brand & Service Design Research

Visual Narratives from Saint-Luc Bruxelles

Coffee shop interior with coffee machines, cups, and kitchenware, and a sign that reads 'Café Bon Bon' and a logo with the letter 'B'.

CAFÉ BON BON Brand Identity Design

Design Works Have Appeared In

A collection of various logos and brand names in black and white, including Starbucks, IKEA, and others in different languages and styles.