NTU Carrer Center Visual Design
Since 2015, Ann has collaborated with the National Taiwan University Career Center to develop visual identities for a wide range of career development and professional training programs. These include the Globalized Talent Development Camp, career aptitude assessment and consultation, career dialogue seminars, marketing practice, and financial accounting courses.
Designed for students from different academic backgrounds, career stages, and learning needs, each program required a distinct identity while maintaining the professionalism and recognition of the NTU Career Center. Through a long-term, series-based approach, the project established a consistent communication system that made career education more accessible and recognisable across the university.
The design strategy balances consistency across the overall program with differentiation between individual themes. Within a shared information structure and visual logic, each event or course uses its own colour palette, imagery, and layout to communicate its specific subject.
Rather than applying a single fixed template to diverse topics such as career exploration, global talent development, marketing, and finance, the project created a flexible system that could adapt to different content. Each series maintains its own character while clear information hierarchies, structured layouts, and consistent branding connect it to the NTU Career Center.
The scope included key visuals, posters, digital campaign materials, course videos, and related applications. Information density and layout proportions were adapted for different contexts, from physical spaces on campus to online platforms.
More than a collection of individual event campaigns, the project uses long-term collaboration and systematic design to strengthen the NTU Career Center’s visual communication, professional image, and accessibility across print, digital, and motion-based touchpoints.
Design: Ann Bai
CL: NTU Career Center
自2015年起， Ann持續與國立臺灣大學職業生涯發展中心合作，為不同類型的職涯發展與專業培訓計畫建立活動視覺，包括全球人才培育營、職業適性測驗與諮詢、職涯對話講座、行銷實務及財務會計課程等多樣海報與主視覺設計。
這些計畫面向不同科系、職涯階段與學習需求的學生，因此每項活動皆需要清楚傳達個別主題，同時維持臺大職涯中心整體溝通的專業度與辨識度。透過長期且系列化的視覺設計，專案逐步建立一致的活動溝通系統，使職涯教育內容更容易被學生理解、辨識與接近。
設計策略與設計概念
設計以系列一致性與主題差異化為核心策略，在共同的資訊架構與視覺邏輯下，依據不同課程與活動內容發展相應的色彩、圖像和編排方式。
面對職涯探索、國際人才培育、行銷及財務等性質差異較大的主題，視覺設計並未採用單一固定模板，而是建立可彈性調整的系統。每個系列保有獨立的個性與溝通重點，同時透過清楚的資訊層級、版面結構與一致的品牌呈現，維持臺大職涯中心整體形象的連貫性。
設計範圍涵蓋活動主視覺、海報、數位宣傳素材、課程影片及相關延伸應用，並根據實體校園與線上平台的不同觀看情境調整資訊密度與版面比例。透過橫跨平面、數位與動態內容的整合，讓不同活動在各個接觸點皆能維持清楚且一致的識別。透過持續合作與系統化設計，協助臺大職涯中心建立具延展性的視覺溝通方式，提升職涯教育計畫在校園中的專業形象與親近性。
